Gett wanted to demonstrate their services, especially in an age of Uber and Fly, and how they can compete and differentiate for their target audiences. DRPG's strategy was to build lasting brand awareness and increase market dominance by achieving the following: Increase web traffic to Gett.com/uk website; boost app downloads; use organic and programmatic social media to increase likes, shares and follows; draw away market share from Uber and other transport routes; and build trust in Gett.
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