Communications Strategy - Transport

The solution 


We crafted a suite of five driver stories, each emphasising the qualities and skills that make Gett drivers the best.

These melded their use of knowledge and personal attributes, such as the sport and charity work that makes their drivers a cut above the rest.

These stories were filmed as social media outreach tools.

We provided a hyper targeted plan which stole audiences direct from the competition (as well as by demographic, geography and job roles).

We also crafted press content and stories that reacted and responded swiftly to Uber controversies in London at the time.

The combination of positive, emotive storytelling, filmic social and proactive PR all aligned to ensure Gett remained as the dominant taxi service in London.

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