Brand Transformation - Construction

The solution

We created a 12-minute film showing features, found in buildings built during the arts and crafts movement, which inspired Redrow’s Heritage Collection. We then showed how these features can also be found in Redrow homes.

To add authenticity, the film was presented by TV presenter and property expert Jonnie Irwin. It also featured Kirsty Hartsiotis, who is an expert in the arts and crafts movement. We also recommended the following:

 

  • Shorter cuts of the film to be used for social media
  • A social media competition to drive further reach and engagement during the campaign
  • Feature articles hosted on the Redrow website
  • A paid campaign on Facebook (their most popular channel) to reach new and relevant audiences.

Like what you see? Let’s work together!

Give us a call on: 0844 682 5989 or email us today on:  anythingspossible@drpgroup.com

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