The solution

The event took place at the NEC Birmingham over 5 days, allowing engineers to select a day that best suited their diaries.

Before the event, we undertook listening groups with the engineers to find out how they like to learn and what they would like to see, hear and experience at the event. This helped us shape the content and create a real connection with the audience.

The main plenary sessions were theatre style and consisted of a series of business presentations brought to life through great visuals, voting and gamification.

Following the business presentations, we unveiled the HomeServe Village where delegates toured around interacting with a variety of experiences and mini-workshops. These ranged from a picnic on the village green where they could hear from the customer, through to a football tournament in the school playground. We used the frontages of houses and room sets to create life-like environments where we could bring their products, services and real stories to life.