Dealer Launch Training - Automotive


The solution

Held at our headquarters, the main room mirrored car racing grounds with a ‘grandstand’ and a ‘racing track’. We provided an augmented reality solution to enable delegates to experience and explore the car and its key benefits, with short stings played on the iPads to reinforce key emotions.

A ‘pit garage' space, including iPads showing videos in synergy with the reveal video on screen, gradually exposed the Abarth 124 Spider from inside a projection-mapped white box. Delegates embraced a first-hand exploration of the car before heading to the 'Pit Lane' where a number of Abarth vehicles were lined up and labelled with their names, ready for them to drive.

Like what you see? Let’s work together!

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