The ‘perfect website’ is made up of many things but could probably be summarised by the two simple acronyms: UI (User Interface) being the visual composition and UX (User Experience) being the way the website is designed to fit a user’s requirements.
For both of these fields, we will most likely see our websites bringing more depth, both visually and psychologically.
Deep-diving into visual design, we find ourselves looking at the wonderful world of gradients. Referred to as ‘Gradient 2.0’ in the Behance community, the effective use of gradients will see the subtle method of bringing depth and dimension to the interface rather than just to capture the attention of a user. Why is this topic of ‘depth’ so important? While this may just be seen by many as the visual satisfaction of a website, in actual fact, this will go hand-in-hand with the ‘mixed-reality’ aspect mentioned previously by making a website feel less like a 2D screen-based communication into something much more organic.
And that brings us nicely on to the topic of Typography, more specifically, the necessity for malleable typefaces increasingly known as ‘variable font’. Simply put, a variable font fits almost anywhere so you may understand how designers will appreciate being able to use these. When responsive design became the forefront of website design, fonts were one of the weak links in the chain as it meant on smaller devices like mobile the visual impact and overall fitting and alignment was easily lost however, a font that is adaptable for all screen sizes will allow for consistency to a brand – because in this day of digital awareness there would be nothing more obvious and careless than a desktop website that looks different to its responsive variants.
So, let’s just recap quickly – Artificial Intelligence, Augmented Reality and living websites – surely this is the stuff of sci-fi movies.
The evolution of the website is a very incremental process but one which sees a rapid influx of drastic developments. In essence, as we seem to be improving the digital landscape in alignment with the ever-changing user needs, we notice websites and interfaces actually become simpler and less taxing for a user and more focused towards integrating seamlessly into their lives.
Strangely, the theories about best practice for websites of the future brings us back round to the past, with that very first website that did exactly and only what it needed to, bringing to life Dieter Rams’ 10 principles of Good Design ultimately echoing the message that Good Design is… Simple.
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