What can event agencies do?
In C&IT’s 2018 Top 50 UK Event Agencies league table, only a third have some sort of credentials, with less than 10% actively promoting their commitments. Only 27% have limited or mandatory information and more shockingly 40% have NO visible or public-facing CSR at all. This adds to the longstanding debate that not enough is being done within the industry to put sustainability at the forefront. To embed sustainability at corporate events, it must be first embedded in the agency. As mentioned, sustainability and corporate responsibility must be woven through the entire business so the opportunity here is to communicate how the agency is not only doing great work for their clients, but also contributing to the wider industry, and society in general, through their own sustainable business practices.
We’ve previously covered why companies should embrace CSR, how to increase CSR efforts at events, and dispelling misconceptions of CSR – now, agencies need to look beyond the event itself to progress the industry in this critical business agenda.
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