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Amazon

Retail Hybrid Conference Virtual World
Amazon wanted to connect with its UK and Ireland employees, and our hybrid All Hands experience delivered. We transformed business updates into something more digitally engaging, blending animation, extended reality, and a vibrant virtual world to mirror Amazon’s fast-paced, forward-thinking culture. On-demand access extended engagement, turning a single event into a long-lasting internal comms asset.
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CHALLENGE

Amazon UK and Ireland handed us the incredible task of bringing their bi-annual All Hands event to life.
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INSIGHT

Leaders needed to share business updates and get Amazonians excited about what they were doing, too. For that, we needed to create a hybrid experience and digital wonderland that ensured everyone was an active participant, rather than a passive audience member.

SOLUTION

Using our incredible virtual event technology and years of experience creating unforgettable moments, we created a solution that combined business updates with company culture in the most engaging way imaginable. Our team of animators brought a creative and vibrant energy to the event, and we even added extended reality (XR) elements to make attendees feel like they could reach out and touch the magic. 

The bespoke virtual world became the home of our charismatic hosts, handpicked through a user-generated competition. 


The live show was a success, but on-demand was a crucial part of our strategy, too. Amazonians can now enjoy the show on demand or look back at highlights, extending the reach and engagement.    

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IMPACT

The event smashed engagement targets, with thousands of Amazonians tuning in live, and even more returning to the on-demand platform in the weeks after. Feedback was overwhelmingly positive, with colleagues praising the energy, interactivity, and innovation.