--- title: Sales Kick Off | Lenovo | DRPG Experiential description: Lenovo 360 Tonight, produced by DRPG, broke the virtual event mould with talk show vibes, surprise segments, and high-energy content for partner engagement. --- [![DRPG logo](https://www.drpgroup.com/hubfs/%5BDRPG%20Live%5D%20Website/DRPG%20creative%20experience%20agency%20logo%20-%20DRPG%20Experiential%20-%20DRPG%20Live%20Logo.png) ](https://www.drpgroup.com/drpgexperiential?hsLang=en) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/%5BDRPG%20Live%5D%20Website/DRPG%20creative%20experience%20agency%20logo%20-%20DRPG%20Experiential%20-%20DRPG%20Live%20Logo.png) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgexperiential/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_Large%202.jpg) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpgexperiential/our-work?hsLang=en) # Lenovo Sales Kick Off Technology • International Sales Kick Off • Hybrid Lenovo needed to cut through the noise and re-energise its North American partners, and we brought the energy. Enter Lenovo 360 Tonight: a high-impact, late-night talk show–style broadcast that flipped the script on virtual events. Think sketch comedy, a live band, sharp storytelling, and surprise segments that kept the momentum going. ![DRPG_Live Website_Lenovo_Case Study_3](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_3.jpg) ### CHALLENGE Lenovo needed to re-energise its North American partner ecosystem in a challenging digital landscape marked by hybrid work and digital fatigue. ![DRPG_Live Website_Lenovo_Case Study_4](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_4.jpg) ### INSIGHT Tight timelines, a diverse audience with varying tech fluency, and the need for a fresh, innovative format that would cut through the noise and maintain attention throughout the multi-hour broadcast. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_Large%201.jpg) ### SOLUTION We reinvented their Lenovo 360 Tonight event format, transforming it into a high-energy, late-night talk show-inspired live broadcast, blending sketch comedy, a live band, storytelling, and sharp editorial content to deliver Lenovo’s messaging with flair. The format featured dynamic set design, interactive segments, and surprise elements that maintained excitement throughout.   The event was designed not just as a broadcast, but as an innovative enablement platform that transformed partner engagement and set a new standard for Lenovo’s hybrid communications.  ![DRPG_Live Website_Lenovo_Case Study_1](https://www.drpgroup.com/hs-fs/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_1.jpg?width=578&height=568&name=DRPG_Live%20Website_Lenovo_Case%20Study_1.jpg) ![DRPG_Live Website_Lenovo_Case Study_5](https://www.drpgroup.com/hs-fs/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_5.jpg?width=578&height=568&name=DRPG_Live%20Website_Lenovo_Case%20Study_5.jpg) ![DRPG_Live Website_Lenovo_Case Study_2](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_2.jpg) ### IMPACT The event surpassed expectations, achieving 15% higher attendance than the target with over 1,400 live and on-demand participants. Engagement rates exceeded 90%, breaking Lenovo’s previous virtual event records. Post-event surveys revealed a 94% satisfaction rate, with 91% of attendees preferring this new, dynamic format over traditional webinars. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Live%5D%20Lenovo%20360%20Tonight/DRPG_Live%20Website_Lenovo_Case%20Study_Large%203.jpg) ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Design Agency](https://www.drpgroup.com/en/services/design-photography-and-copy?hsLang=en) [DRPG Creative Digital Agency](https://www.drpgroup.com/drpgdigital?hsLang=en) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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