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Exertis Hamley's Retail Product Installation

Technoogy Retail Product Installation Experiential
Bringing together 11 leading tech brands under one roof, we transformed a prime retail space in Hamleys into a bold, interactive experience designed to captivate visitors and showcase cutting-edge products. From concept to installation, every detail of the space was curated to drive engagement, dwell time and social shareability.
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CHALLENGE

We were approached by Exertis, one of Europe’s fastest growing tech distribution companies, to craft an installation at Hamley’s flagship Regent St store, which needed to last three years.
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INSIGHT

The installation had to encourage repeat footfall, word of mouth and social sharing. One challenge was being sympathetic to the brand guidelines of the 11 different brands the installation housed. But hey, we love a challenge. 

SOLUTION

Today, consumers interact with brands differently, with their expectations elevated, thanks to the emergence of the ‘experience economy’. This had to wow. We needed to cater for a variety of ages and had to ensure everything was AAA compliant. Due to the busy nature of the retail space, we built out of hours and navigated a myriad of other considerations such as ventilation, security, fire alarms and accessibility.  

LED screens became a content platform for the 11 brands and an electronic point of sale. We pushed the boundaries of experiential spaces by having racing simulators, as well as streamer pods where video game influencers and content creators could do their thing. 

As the space needed to be flexible in the long-term, we made sure it was adaptable and could easily house new fixtures and fittings as the products evolved.  

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IMPACT

The result was an immersive, futureproofed retail destination. The installation not only boosted footfall at Hamleys’ flagship store but created a buzz across social media, thanks to influencer content filmed in the space. Exertis and its 11 partner brands gained a high-impact presence in one of London’s most iconic retail locations, driving brand engagement, product trial and repeat visits.