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Asda Managers Conference

Food Retail Internal Branding Internal Conference
We gave ASDA’s internal branding a helping hand to make it bold, vibrant and built to connect. With standout creative, immersive digital elements and a high-energy launch, we reignited pride in the brand’s values and rolled out a campaign that’s now reaching over 145,000 colleagues across the business.
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CHALLENGE

ASDA came to us for a new look and feel for their values. We needed to “blow colleagues’ socks off” and make sure everything we did elevated the new vision and values.
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INSIGHT

After five years of the same look and feel, the internal branding was feeling more than a bit tired, and we needed to reconnect with team members in a meaningful and fun way.

SOLUTION

Every value got its own campaign concept and identity, so each one felt distinct and important, yet still 100% ASDA. Then we cascaded them across a whole load of printed collateral, whipped up some zingy animations and created promotional merchandise to be used at the main launch event. Did we mention we hosted a massive launch event for the new internal brand too? No big deal. 

Using our digital skills and expertise, we also utilised our XR systems. Immersive, interactive and innovative, we were able to add a dynamic and engaging edge that really left a mark on the event. 

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IMPACT

When the new look and feel took centre stage at ASDA’s Strategy Conference in Leeds for 2,700 employees, it was a resounding hit. Not only did it look incredible on the big screen and on the goodies for attendees to take away, it got ASDA’s values back in front of its people in a big way. From there, it’s gone on to touch over 145,000 colleagues and has come to define internal branding at the supermarket.