Back arrow icon Back to our work

PPC Commercial Conference Athens

Utilities International Conference Immersive Animation
PPC wanted their 7th international conference to break the mould, and that’s exactly what we delivered. The result was a fully immersive brand experience where every moment brought their customer-centric vision to life. From sensory storytelling in a 4D cinematic show complete with heat, rain, and Unreal Engine visuals to hands-on Customer Zones exploring real-world innovation, delegates were taken on a journey powered by purpose.
DRPG_Live Website_PPC_Case Study_4

CHALLENGE

Greece’s leading public power corporation, PPC, needed their 7th to be something truly remarkable. A standout moment bringing their international commercial team together to focus on grow and celebrate together.
DRPG_Live Website_PPC_Case Study_5

INSIGHT

With a vision to highlight customer-centricity as the core of their strategy, traditional conference formats were scrapped and delegates were taken on an immersive experiential journey that unfolded throughout the day.

SOLUTION

The conference was a sensory-fuelled immersive experience where delegates were put at the heart of the narrative. The highlight of the event was The Power of ΔΕΗ, a 4D animation. From the birth of energy, represented by a single spark in the darkness, to the modern innovations shaping our world, the experience used Unreal Engine visuals, dry ice, heat lamps, and rain effects to bring the story to life - a visceral, unforgettable encounter with PPC’s vision for the future.

Beyond the cinematic spectacle, the Customer Zones took a hands-on approach. Whether exploring tools for modern living or solutions for growing businesses, attendees got a close-up look at PPC’s commitment to innovation. After a full day of insight and exploration, a lavish celebration was the perfect way for attendees to reflect, connect, and recharge. 

DRPG_Live Website_PPC_Case Study_7
DRPG_Live Website_PPC_Case Study_3
DRPG_Live Website_PPC_Case Study_1
DRPG_Live Website_PPC_Case Study_2
DRPG_Live Website_PPC_Case Study_8

IMPACT

This multiple award-winning event has seen recognition for its unique format, flow and immersive 4D experience. The attendee feedback was the best ever, with metrics far surpassing previous years.