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Ferrari F1 Hospitality Event

Automotive Customer Hospitality Brand Experience
Ferrari needed a space that not only reflected the brand but immersed 300+ people in it. At the British Grand Prix, Casa Ferrari delivered a hospitality experience as iconic as the cars themselves. Set against the backdrop of Silverstone, the space combined Italian elegance with immersive moments: curated heritage visuals, a garden party atmosphere with DJ and BBQ, and the chance to get up close with two of Ferrari’s latest models.
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CHALLENGE

Ferrari is a brand you feel to experience and the Casa Ferrari 2023 Hospitality venue at the British F1 GP needed to feel like the brand and bring it to life for enthusiasts and owners alike.
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INSIGHT

Experience is everything. A luxury brand required a considered customer experience, no matter their journey.

SOLUTION

Styled with elegant, Italian furnishings, and curated imagery portraying Ferrari’s racing history, the space included many areas for guests to enjoy themselves, whether with a glass of fizz and nestled in a plush chair to watch the race, or mingling in the surrounding gardens with a live DJ and BBQ area. The space provided versatility and luxury. Between races, guests could get up close and personal with two new Ferrari models, enjoying the automotive prowess in style.

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IMPACT

Enjoyed by over 300 guests, Casa Ferrari was a blend of style, prestige and power, synonymous with one of the world’s leading automotive brands. The footfall surpassed targets with engagement scores up YoY.