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INEOS Grenadier

Automotive Exhibition Stand AI Gamification

INEOS Automotive wanted to generate excitement around the Grenadier 4x4, and we delivered a high-octane brand experience that put the vehicle’s rugged credentials front and centre. This immersive, interactive pop-up let visitors get hands-on with the Grenadier while capturing their journey in a shareable AI-powered photobooth.

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CHALLENGE

For INEOS Automotive, their Grenadier 4x4 needed to make a heart-thumping impact with adventurers and automotive enthusiasts alike.

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INSIGHT

To truly showcase the category-defining design, people needed to see the vehicle in action, not just gawk at it through a glass box. The Grenadier had to be experienced on a visceral level.

SOLUTION

Brimming with interactivity, the pop-up activation saw visitors choose their climate for a wild journey - mountains, sea, forest, snow – and snap an inspirational pic in the AI photobooth. We also showcased the vehicle’s prowess in harsh environments and challenged people to test their knowledge of global adventure spots.

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IMPACT

Having whetted their appetites with the taste of adventure, test drives were fully booked, and the interactive experience inspired over 1,150 new prospects from 17 different countries. Some were so impressed they even followed the Grenadier to Goodwood the next week to see it in action off-road.