--- title: Exhibition Stand | INEOS | DRPG Experiential description: Explore the exhibition stand experience we created for INEOS. --- [![DRPG logo](https://www.drpgroup.com/hubfs/%5BDRPG%20Live%5D%20Website/DRPG%20creative%20experience%20agency%20logo%20-%20DRPG%20Live%20Logo.png) ](https://www.drpgroup.com/drpgexperiential?hsLang=en) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/%5BDRPG%20Live%5D%20Website/DRPG%20creative%20experience%20agency%20logo%20-%20DRPG%20Live%20Logo.png) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgexperiential/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/DRPG_Live%20Website_INEOS_Case%20Study_Large%201.jpg) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpgexperiential/our-work?hsLang=en) # INEOS Grenadier Automotive • Exhibition Stand • AI Gamification INEOS Automotive wanted to generate excitement around the Grenadier 4x4, and we delivered a high-octane brand experience that put the vehicle’s rugged credentials front and centre. This immersive, interactive pop-up let visitors get hands-on with the Grenadier while capturing their journey in a shareable AI-powered photobooth. ![DRPG_Live Website_INEOS_Case Study_2](https://www.drpgroup.com/hubfs/DRPG_Live%20Website_INEOS_Case%20Study_2.jpg) ### CHALLENGE For INEOS Automotive, their Grenadier 4x4 needed to make a heart-thumping impact with adventurers and automotive enthusiasts alike. ![DRPG_Live Website_INEOS_Case Study_5](https://www.drpgroup.com/hubfs/DRPG_Live%20Website_INEOS_Case%20Study_5.jpg) ### INSIGHT To truly showcase the category-defining design, people needed to see the vehicle in action, not just gawk at it through a glass box. The Grenadier had to be experienced on a visceral level. ![](https://www.drpgroup.com/hubfs/DRPG_Live%20Website_INEOS_Case%20Study_Large%202.jpg) ### SOLUTION Brimming with interactivity, the pop-up activation saw visitors choose their climate for a wild journey - mountains, sea, forest, snow – and snap an inspirational pic in the AI photobooth. We also showcased the vehicle’s prowess in harsh environments and challenged people to test their knowledge of global adventure spots. ![DRPG_Live Website_INEOS_Case Study_6](https://www.drpgroup.com/hubfs/DRPG_Live%20Website_INEOS_Case%20Study_6.jpg) ### IMPACT Having whetted their appetites with the taste of adventure, test drives were fully booked, and the interactive experience inspired over 1,150 new prospects from 17 different countries. Some were so impressed they even followed the Grenadier to Goodwood the next week to see it in action off-road. ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Design Agency](https://www.drpgroup.com/en/services/design-photography-and-copy?hsLang=en) [DRPG Creative Digital Agency](https://www.drpgroup.com/drpgdigital?hsLang=en) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. All rights reserved [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en)  /  [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en)  /  [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en)  /  [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![](https://px.ads.linkedin.com/collect/?pid=6004618&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://2503545.fs1.hubspotusercontent-eu1.net/hubfs/2503545/%5BDRPG%5D%20Case%20Studies%20(2025)/INEOS%20-%20Case%20Studies/INEOS%20Grenadier/Case%20Study%20-%20INEOS%20Grenadier%20Pop%20Up%20Activation%20at%20Battersea%20Power%20Station.mp4", "dateModified" : "2025-06-16T09:32:02.437Z", "duration" : "PT1M5S", "height" : 1080, "name" : "Case Study - INEOS Grenadier Pop Up Activation at Battersea Power Station", "thumbnailUrl" : "https://2503545.fs1.hubspotusercontent-na1.net/hubfs/2503545/%5BDRPG%5D%20Case%20Studies%20(2025)/INEOS%20-%20Case%20Studies/INEOS%20Grenadier/Case%20Study%20-%20INEOS%20Grenadier%20Pop%20Up%20Activation%20at%20Battersea%20Power%20Station.mp4/medium.jpg?t=1750066322437", "uploadDate" : "2025-01-17T11:25:48.272Z", "width" : 1920 } ```