Back arrow icon Back to our work

Tesco Live Annual Conference

Food Retail Annual Conference Diversity & Inclusion
Tesco brought together thousands of store managers for their first major event in over five years, and it needed to deliver. Built around Tesco’s values, the day was packed with bold, meaningful moments: interactive zones celebrating community groups, powerful talks from senior leaders, and even a high-energy fashion show showcasing Tesco’s people.
DRPG_Live Website_Tesco Live_Case Study_3

CHALLENGE

When Tesco decided to convene all store managers for their first large-scale event since the onset of COVID-19, they needed it to be an unforgettable experience.
DRPG_Live Website_Tesco Live_Case Study_2

INSIGHT

We needed to unify their team and amplify Tesco’s vision under new leadership. A pivotal moment for the business and their short to mid term success.

SOLUTION

Collaborating closely with Tesco on their values, we devised a day of unique moments; moments that would create impact. From engaging networking zones highlighting community groups like LGBTQ+, Disability, Race & Ethnicity, Gender Equality, Armed Forces, and Parents and Carers, to a thought-provoking plenary session featuring insightful talks from Tesco’s CEO and regional directors and a fashion show, every detail resonated with Tesco’s commitment to diversity and inclusion. The space was interactive, inspiring and told Tesco’s narrative with bold creativity.

DRPG_Live Website_Tesco Live_Case Study_7
DRPG_Live Website_Tesco Live_Case Study_4
DRPG_Live Website_Tesco Live_Case Study_6
DRPG_Live Website_Tesco Live_Case Study_5
DRPG_Live Website_Tesco Live_Case Study_1

IMPACT

The event was a resounding success, marking Tesco’s largest gathering in five years and highest engagement scores too.