Bigger Stories. Bolder Results.
Bigger Stories. Bolder Results.
Bigger Stories. Bolder Results.
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Tesco AI

AI Gamification
Tesco’s Stronger Starts programme has been backing local community projects for nearly a decade. The next step? Elevate engagement on their digital platforms. Make it seamless. Make it compelling. Make it impossible to ignore. Tesco wanted to give customers a faster, more interactive way to support causes they care about - while amplifying awareness of the initiative.
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INSIGHT

Personalisation drives action. AI makes it instant. Gamification keeps people engaged. By creating a dynamic, interactive experience, we could transform every Tesco shopper into an active champion for their community.
SOLUTION

AI-Powered Personalisation. We put Olympic icon Jessica Ennis-Hill at the heart of the experience. Customers created AI-generated videos where she personally acknowledged their name, their chosen cause, their reason for giving. Real connection, powered by tech.

Interactive Web Journey. Finding the right cause should feel effortless. A smart, intuitive website guided customers through Tesco-supported projects, tailoring recommendations based on interests and location. Every visitor found a cause that mattered to them.

Gamified Engagement. AI-generated videos took minutes to create—valuable time where engagement could fade. We turned it into an opportunity. A custom-built hurdle game kept users hooked, transforming wait time into playtime while reinforcing the Stronger Starts message in a dynamic, interactive way.

Designed for Every Screen. Whether on Tesco’s website, social media, or digital channels, the experience landed with maximum effect. Every element was optimised for impact - from mobile to desktop and beyond.

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IMPACT

Customers didn’t just donate - they connected. They created. They shared. The AI-driven experience made Stronger Starts more engaging than ever, with participation soaring. More people discovered local projects. More people took action. And most importantly, more communities felt the impact.