GSK

Global pharma brand GSK wanted to spotlight its partnership with children’s charity Smile Train through a bold internal campaign. The goal? Boost engagement and spread the feel-good message: Get your Smile on. We created a vibrant, playful identity using bright colours, bold typography and a rainbow drop shadow to bring the campaign to life. Rolled out across print and digital, the assets sparked real excitement—so much so, the internal push became a proud external CSR moment.