--- title: Brand Refresh | Wesleyan | DRPG Design description: Explore how DRPG Design crafted a full brand refresh and look and feel for OpenGI. --- [![DRPG logo](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Website/DRPG%20Design%20Logo.png) ](https://www.drpgroup.com/drpgdesign?hsLang=en) - [Home](https://www.drpgroup.com/drpgdesign) - [About Us](https://www.drpgroup.com/drpgdesign/about) - [Our Work](https://www.drpgroup.com/drpgdesign/our-work) - [Presentation Design](https://www.drpgroup.com/drpgdesign/expertise/presentation-design) - [Contact](https://www.drpgroup.com/drpgdesign/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Website/DRPG%20Design%20Logo.png) - [Home](https://www.drpgroup.com/drpgdesign) - [About Us](https://www.drpgroup.com/drpgdesign/about) - [Our Work](https://www.drpgroup.com/drpgdesign/our-work) - [Presentation Design](https://www.drpgroup.com/drpgdesign/expertise/presentation-design) - [Contact](https://www.drpgroup.com/drpgdesign/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgdesign/contact-us?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20Header%20Image.png) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpgdesign/our-work?hsLang=en) # Wesleyan Brand Refresh • Creative Development By being people-focussed and bringing the warmth and humanity of Wesleyan’s financial services offering to the fore, our campaign collateral really connected with audiences. We brought Wesleyan’s core values into focus in these campaigns which were delivered across direct mail, digital and OOH, as well as merch and incentives. Member engagement was imperative, so we made the content relatable and diverse to reflect their wide-ranging members. Elevating value and trust were also key objectives for the campaign, and the response was overwhelmingly positive. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20Posters.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20Envelopes%202.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20Emailer.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20email%20tablet.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Weslayan%20Tender%20-%20Design/DRPG%20Design%20-%20Wesleyan%20-%20Campaign%20Design/Wesleyan%20-%20Z%20Card.png) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Hays/CASE%20STUDIES%20-%20EX44.jpg) ](https://www.drpgroup.com/international-campaign-design-chiltern-railways-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Chiltern%20Railways/CHILTERN%20RAILWAYS%20TILE.jpg) ](https://www.drpgroup.com/campaign-design-chiltern-railways-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Design%5D%20Santander/SANTANDER%20x%20F1%20Tile.jpg) ](https://www.drpgroup.com/activation-design-santander-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Design%5D%20Merz%20Aesthetics/MERZ.jpg) ](https://www.drpgroup.com/campaign-design-merz-aesthetics-drpg-design?hsLang=en) ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Digital Agency](http://www.drpgdigital.com) [DRPG Creative Events Agency](https://www.drpgroup.com/en/services/events-and-experiential?hsLang=en) [DRPG Creative Film Agency](http://www.drpgfilm.com) [Grosvenor Films](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms & Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/Marketing%20(2025)/DRPG%2045th%20Anniversary/DRPG_45_logo_black.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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