Wesleyan

By being people-focussed and bringing the warmth and humanity of Wesleyan’s financial services offering to the fore, our campaign collateral really connected with audiences. We brought Wesleyan’s core values into focus in these campaigns which were delivered across direct mail, digital and OOH, as well as merch and incentives. Member engagement was imperative, so we made the content relatable and diverse to reflect their wide-ranging members. Elevating value and trust were also key objectives for the campaign, and the response was overwhelmingly positive.