--- title: Brand Refresh | OpenGI | DRPG Design description: Explore how DRPG Design crafted a full brand refresh and look and feel for OpenGI. --- [![DRPG logo](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Website/DRPG%20Design%20Logo.png) ](https://www.drpgroup.com/drpgdesign?hsLang=en) - [Home](https://www.drpgroup.com/drpgdesign) - [About Us](https://www.drpgroup.com/drpgdesign/about) - [Our Work](https://www.drpgroup.com/drpgdesign/our-work) - [Presentation Design](https://www.drpgroup.com/drpgdesign/expertise/presentation-design) - [Contact](https://www.drpgroup.com/drpgdesign/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Website/DRPG%20Design%20Logo.png) - [Home](https://www.drpgroup.com/drpgdesign) - [About Us](https://www.drpgroup.com/drpgdesign/about) - [Our Work](https://www.drpgroup.com/drpgdesign/our-work) - [Presentation Design](https://www.drpgroup.com/drpgdesign/expertise/presentation-design) - [Contact](https://www.drpgroup.com/drpgdesign/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgdesign/contact-us?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results Bigger Stories. Bolder Results ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/%5BDRPG%20Design%5D%20OpenGI/DRPG%20Design%20-%20Open%20GI%20-%20Header%20Image.png) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpgdesign/our-work?hsLang=en) # Open GI Brand Refresh • Creative Development A new visual identity, crafted with dynamic energy and a welcoming-feel catapulted Open GI’s brand identity to new heights within the marketplace. Our designers identified Open GI’s unique attributes; a welcoming feel and a human-centric approach to business were then translated into a look and feel. We transformed their entire brand, injecting a lively new colour palette and a revamped logo. We also detailed the new brand look and feel with a comprehensive guide to ensure all knew how to use it, setting Open GI up for continued success. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/Open%20GI%20-%20Branding/New%20Design%20-%20Open%20GI%20Brand%20Development/Case%20Study%20Open%20GI%20-%20Office%20Branding.jpg) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/%5BDRPG%20Design%5D%20OpenGI/OpenGi_1500%20crop.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/%5BDRPG%20Design%5D%20OpenGI/18897_Open%20GI%20Brand%20Refresh_Pull%20Up%20Banner_MOCK%20UP_v2.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/%5BDRPG%20Design%5D%20OpenGI/LETTERHEAD.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Open%20GI%20-%20Case%20Studies/%5BDRPG%20Design%5D%20OpenGI/Design%20-%20Open%20GI%20-%20Brand%20guidelines.png) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Hays/CASE%20STUDIES%20-%20EX44.jpg) ](https://www.drpgroup.com/international-campaign-design-chiltern-railways-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%20Design%5D%20Chiltern%20Railways/CHILTERN%20RAILWAYS%20TILE.jpg) ](https://www.drpgroup.com/campaign-design-chiltern-railways-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Design%5D%20Santander/SANTANDER%20x%20F1%20Tile.jpg) ](https://www.drpgroup.com/activation-design-santander-drpg-design?hsLang=en) [![ poster image](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/%5BDRPG%20Design%5D%20Merz%20Aesthetics/MERZ.jpg) ](https://www.drpgroup.com/campaign-design-merz-aesthetics-drpg-design?hsLang=en) ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Digital Agency](http://www.drpgdigital.com) [DRPG Creative Events Agency](https://www.drpgroup.com/en/services/events-and-experiential?hsLang=en) [DRPG Creative Film Agency](http://www.drpgfilm.com) [Grosvenor Films](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms & Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/Marketing%20(2025)/DRPG%2045th%20Anniversary/DRPG_45_logo_black.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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