Technology platform Limejump wanted a brand refresh to evolve its image and align it more with the stellar work it does in the renewable energy; think modern, bright and bold. A paring back of the logo and the creation of a suite of new colours and icons meant that the brand was not only visually contemporary it was more user-friendly and purposeful. Delivering a new set of brand guidelines ensured that team members could use the new assets with confidence and clarity, and fully immerse themselves in the new look, feel and sound.