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Triumph x James Bond – Tiger 900 Launch

Live Event Product Launch Sponsorship
As part of the launch of the Tiger 900, Triumph Motorcycles wanted to generate excitement around its collaboration with James Bond ahead of No Time to Die - creating a moment that would capture global attention.
Triumph Tiger 900 James Bond

INSIGHT

With both a major product launch and a high-profile film partnership, the experience needed to deliver impact on two fronts. Showcasing the bike while tapping into the cultural power of the Bond brand.

SOLUTION

We produced an immersive live event for 150 global press and invited guests, designed to bring the Tiger 900 and its features to life.

The experience combined product storytelling with cinematic influence, creating a high-energy environment that reflected both Triumph’s performance credentials and the anticipation surrounding the Bond film.

Alongside the live event, we created a suite of engaging video content designed for use both in the lead-up to the film release and post-event; extending the reach and lifespan of the campaign.

 

Triumph Tiger 900 James Bond - image 2

IMPACT

The result was a high-impact launch that successfully built buzz around both the Tiger 900 and its association with James Bond. Delivering a globally relevant moment for press, audiences and fans alike.