--- title: Kit Launch Film | Worcester County Cricket Club | DRPG Sports description: A powerful promotional film for Worcestershire County Cricket Club, celebrating community heroes and local pride through bold storytelling. --- [![DRPG logo](https://www.drpgroup.com/hubfs/Logos/drpg_Creative%20Sports%20Activations_logo_white_RGB.png) ](https://www.drpgroup.com/drpgexperiential?hsLang=en) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/Logos/drpg_Creative%20Sports%20Activations_logo_white_RGB.png) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgexperiential/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Image%201.png) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpg-sports?hsLang=en) # Worcester County Cricket Club Campaign Sponsorship • Film Worcestershire County Cricket's wanted to raise the bar on their latest kit launch campaign. Ditching tradition to create something with deeper meaning. ![WCCC Kit Reveal - Volunteers](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/WCCC%20Kit%20Reveal%20-%20Volunteers.jpg) ### BRIEF The brief was to make it personal. Make it powerful. Enter Worcestershire Sourced, a bold film concept that celebrated not just the players, but the everyday heroes whose values mirror those of the club: pride, purpose, and community. ![WCCC Kit Reveal - Volunteers - Image 2](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/WCCC%20Kit%20Reveal%20-%20Volunteers%20-%20Image%202.jpg) ### INSIGHT We brought four volunteers into the spotlight. From youth mental health advocacy to homelessness support, therapy dogs to community clean-ups, each story was filmed on location, where their impact is felt. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/WCCC%20Kit%20Reveal%20Film%202025/NEW/NEW%20-%20Case%20Study%20-%20WCCC%20Kit%20Reveal%20Film%202025%20-%20Header.png) ### SOLUTION AND IMPACT Shot in just two and a half days. Delivered in ten. The campaign spanned a hero film, individual shorts, and a bespoke cut for a live-streamed launch.  The result? 2,447,000+ total views across YouTube, Instagram, Facebook and X (up 28% vs the 2024 launch video), WCCC’s highest-ever social engagement on a single campaign, and a sold-out launch event with 150+ attendees. Shirt pre-orders surged 60% in the first 72 hours vs the 2024 launch period, and the email push delivered a 41% open rate and 12% click-through, proving the message landed exactly where it needed to: in the hearts of fans. ▶ ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Design Agency](https://www.drpgroup.com/en/services/design-photography-and-copy?hsLang=en) [DRPG Creative Digital Agency](https://www.drpgroup.com/drpgdigital?hsLang=en) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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