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Longines Customer Hospitality Experience

Activation Hospitality Sponsorship
As the Official Timekeeper of the Birmingham 2022 Commonwealth Games, Longines wanted to create an unforgettable VIP hospitality environment that reflected both the prestige of the brand and the energy of the global sporting event.
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CHALLENGE

To create a bespoke venue where international guests, partners and media could gather, celebrate sporting moments and engage with the brand.
Case Study - Longines - CWG 2022 Birmingham

INSIGHT

By drawing inspiration from Birmingham’s transformation from industrial powerhouse to modern cultural hub, we could create a design language that contrasted raw textures and urban elements with the refined craftsmanship of Longines.

SOLUTION

We created Longines House, an immersive hospitality environment where storytelling and design worked hand in hand.

Industrial textures such as rustic stonework, graffiti and raw materials celebrated Birmingham’s heritage, while elegant finishes, art pieces and contemporary lighting embodied the sophistication of the Longines brand.

We showcased the brand’s history and craftsmanship, connecting past and present, by highlighting key moments in Longines’ legacy and reinforcing the luxury atmosphere of the space.

The space was designed as a versatile canvas, accommodating: VIP hospitality and networking, live broadcast and filming areas and dedicated stages for record-breaking celebrations and ceremonies.

 

Case Study - Longines - CWG 2022 Birmingham - Image 4

IMPACT

The result was a striking VIP hospitality space that celebrated both Birmingham’s character and Longines’ luxury heritage, creating a memorable environment for guests during the Commonwealth Games.