--- title: Hospitality Experience | Longines | DRPG Sports description: Explore the Hospitality space created for Longines at the 2022 Birmingham Commonwealth Games --- [![DRPG logo](https://www.drpgroup.com/hubfs/Logos/drpg_Creative%20Sports%20Activations_logo_white_RGB.png) ](https://www.drpgroup.com/drpgexperiential?hsLang=en) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) ![DRPG logo mobile](https://www.drpgroup.com/hubfs/Logos/drpg_Creative%20Sports%20Activations_logo_white_RGB.png) - [We](https://www.drpgroup.com/drpgexperiential/about) - [Create](https://www.drpgroup.com/drpgexperiential/expertise) - [Experiences](https://www.drpgroup.com/drpgexperiential/our-work) - [Contact](https://www.drpgroup.com/drpgexperiential/contact) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](mailto:support@drpgroup.com) Let's talk [![DRPG LinkedIn icon](https://www.drpgroup.com/hubfs/Icons/LinkedIn-circle.png) ](https://www.linkedin.com/company/drpgroup) [![DRPG Instagram icon](https://www.drpgroup.com/hubfs/Icons/Instagram-circle.png) ](https://www.instagram.com/drpgteam) [![DRPG email icon](https://www.drpgroup.com/hubfs/Icons/Contact-circle.png) ](https://www.drpgroup.com/drpgexperiential/contact?hsLang=en) ![Back to top arrow icon](https://www.drpgroup.com/hubfs/dark-arrow.png) ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Longines%20CWG%20Case%20Study/Case%20Study%20-%20Longines%20-%20Image%201.png) [![Back arrow icon](https://23264179.fs1.hubspotusercontent-na1.net/hubfs/23264179/link_arrow.png) Back to our work ](https://www.drpgroup.com/drpg-sports?hsLang=en) # Longines Customer Hospitality Experience Activation • Hospitality • Sponsorship As the Official Timekeeper of the Birmingham 2022 Commonwealth Games, Longines wanted to create an unforgettable VIP hospitality environment that reflected both the prestige of the brand and the energy of the global sporting event. ![Case Study - Longines - Image 12](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Longines%20CWG%20Case%20Study/Case%20Study%20-%20Longines%20-%20Image%2012.png) ### CHALLENGE To create a bespoke venue where international guests, partners and media could gather, celebrate sporting moments and engage with the brand. ![Case Study - Longines - CWG 2022 Birmingham](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Longines%20CWG%20Case%20Study/RS26306_DSCF6398%20-%20cropped.jpg) ### INSIGHT By drawing inspiration from Birmingham’s transformation from industrial powerhouse to modern cultural hub, we could create a design language that contrasted raw textures and urban elements with the refined craftsmanship of Longines. ![](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Longines%20CWG%20Case%20Study/RS26289_DSCF6307.jpg) ### SOLUTION We created Longines House, an immersive hospitality environment where storytelling and design worked hand in hand. Industrial textures such as rustic stonework, graffiti and raw materials celebrated Birmingham’s heritage, while elegant finishes, art pieces and contemporary lighting embodied the sophistication of the Longines brand. We showcased the brand’s history and craftsmanship, connecting past and present, by highlighting key moments in Longines’ legacy and reinforcing the luxury atmosphere of the space. The space was designed as a versatile canvas, accommodating: VIP hospitality and networking, live broadcast and filming areas and dedicated stages for record-breaking celebrations and ceremonies.   ![Case Study - Longines - CWG 2022 Birmingham - Image 4](https://www.drpgroup.com/hubfs/%5BDRPG%5D%20Case%20Studies%20(2025)/Longines%20CWG%20Case%20Study/Case%20Study%20-%20Longines%20-%20CWG%202022%20Birmingham%20-%20Image%204.jpg) ### IMPACT The result was a striking VIP hospitality space that celebrated both Birmingham’s character and Longines’ luxury heritage, creating a memorable environment for guests during the Commonwealth Games. ##### [Part of DRPGroup](https://www.drpgroup.com/?hsLang=en) ##### DRPG BRANDS [DRPG Creative Film Agency](https://www.drpgroup.com/drpgfilm?hsLang=en) [DRPG Creative Design Agency](https://www.drpgroup.com/en/services/design-photography-and-copy?hsLang=en) [DRPG Creative Digital Agency](https://www.drpgroup.com/drpgdigital?hsLang=en) [Grosvenor Film](https://www.drpgroup.com/?hsLang=en) [Firehouse](https://www.firehouse.co.uk/) [TSEC](https://wearetsec.com/) [OWB Creative](https://www.owb.uk.com/) [Penguins](https://www.penguins.co.uk/?hsLang=en) [A-Vision](https://www.a-visionuk.com/) [Liquona](https://liquona.com/) [RPNext](https://www.rpnext.de/) ##### POPULAR LINKS [Careers](https://drpg.teamtailor.com/) [Sustainability Policies](https://www.drpgroup.com/en/drpg-sustainability-policies?hsLang=en) [Terms and Conditions](https://www.drpgroup.com/hubfs/Policies%20(2025)/Terms%20and%20Conditions%20(2026)/DRPG%20Client%20Terms%20and%20Conditions%20080626.1%20Final%20-%20June%202026.pdf?hsLang=en) [Cookies](https://www.drpgroup.com/en/cookies?hsLang=en) [Privacy Policy](https://www.drpgroup.com/en/privacy?hsLang=en) ![drpg logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/drpg-logo-white.png) ![Certified B logo](https://www.drpgroup.com/hubfs/raw_assets/public/Global%20Subsites/Images/B-Corp-Logo-white-v2.png) © 2026 DRPG. 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