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Ferrari – Goodwood Festival of Speed

Activation Hospitality
When Ferrari wanted to elevate its presence at the Goodwood Festival of Speed, the challenge was to create a standout hospitality experience that reflected the prestige and performance of the brand.
HubDB - Ferarri Goodwood

INSIGHT

At an event known for its scale and heritage, the experience needed to deliver both visibility and exclusivity - offering guests a premium environment while keeping them close to the action.

SOLUTION

DRPG introduced, for the first time at Goodwood, a bespoke double-decker hospitality pavilion positioned trackside, offering some of the best views of the hill climb.

The space was designed to reflect Ferrari’s Formula 1-inspired aesthetic, creating a seamless connection between environments and reinforcing brand consistency. A show car was placed at the heart of the pavilion, surrounded by high-end furnishings and dedicated viewing areas.

Alongside the hospitality experience, Ferrari vehicles featured throughout the hill climb, while over 300 test drives were delivered across the weekend.

 

Case Study - Ferrari Goodwood - Image 10

IMPACT

The activation delivered a premium, high-visibility presence at one of the world’s most iconic motorsport events. Combining hospitality, product showcase and live performance to fully immerse guests in the Ferrari brand.