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INEOS Grenadier – Battersea Power Station Activation

Activation B2C
When INEOS set out to showcase the Grenadier at Battersea Power Station, the challenge was to demonstrate the vehicle’s off-road capability within a highly urban, high-footfall environment.
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INSIGHT

To resonate with audiences, the activation needed to contrast environment and capability - showing how the Grenadier performs across both urban and extreme terrains.

SOLUTION

DRPG brought the activation to life through a bold creative concept, transforming the space into a journey from “Park Lane to Green Lane.”

Over four weeks, the Grenadier was presented in a series of contrasting environments designed to highlight its versatility, robustness and adaptability. The experience was built to attract attention, encourage interaction and drive engagement with potential customers.

With a clear focus on lead generation, the activation was designed to convert interest into action, encouraging visitors to explore the vehicle and book test drives.

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IMPACT

The result was a highly engaging brand experience that successfully showcased the Grenadier’s capabilities, generated strong audience interest and drove new leads through test drive engagement.