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Webinars – The Missed Opportunity

Not a day goes by without an invitation to a webinar – anything ranging from better selling to workplace wellbeing. The sad fact is many of these presentations just ignore the power of the medium and become very bland if not boring presentations that struggle to hold interest let alone inspire.

We expect someone to sit in front of their device and look at an over complicated slide for several minutes, while a disembodied voice talks in a monotone fashion for anything up to 3 hours!

While some webinars are extremely well done, many are not and we see engagement levels of webinars drop, not because of the content, generally because of the way they are being presented.

Webinars should be looked to as mini TV shows, with all the disciplines and process it takes to stage a TV chat show or TV news. It’s vital we should be able to see the presenter and whoever is presenting needs to be in a presentation mode. I would always recommend having a small audience physically in the room so energy levels can be maintained.

Images should be interesting, relevant and not stay on the screen for too long, audience participation is a great way of maintaining engagement, request comments, questions or even images.

Finally, timing is critical; always leave the audience wanting more (not bored). You would never see a TV chat show run for longer than 1 hour. Just look at the diversity and content that goes into a TV programme to hold the audience. You need to have something pretty important to say or incredibly gripping to run over the hour.

"The truth is webinars can be a fantastic medium, whether a simple presentation, a panel session, award ceremony or a global town hall meeting."

The truth is webinars can be a fantastic medium, whether a simple presentation, a panel session, award ceremony or a global town hall meeting. If you want a great webinar, then think broadcast TV and use the tried and tested disciplines that make fantastic engaging programmes.

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