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EE Spotlight Awards

Telecommunications Award Ceremony Reward and Recognition
For the EE Spotlight Awards, we set out to create an event that was as bold and dynamic as the brand itself. Hosted across two iconic Liverpool venues, the Exhibition Centre and the ACC, the experience needed to strike the perfect balance between celebratory and entertaining, while ensuring the awards retained their prominence.
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CHALLENGE

EE wanted to avoid a corporate, formulaic atmosphere that could dilute the energy of the night. The challenge lay in creating a fun fair-inspired experience that would elevate the awards ceremony, surprise guests with fresh moments, and still keep EE’s branding consistent and visible throughout.
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INSIGHT

We recognised that the awards were the heart of the evening, but the lasting impression would be made through the transitions. the way guests moved from reception to ceremony, ceremony to dinner, and finally into the after-party. By carefully pacing the night and using a mix of theatrical reveals, immersive environments, and entertainment, we could craft a journey that kept momentum high while celebrating EE’s identity at every step.

SOLUTION

The experience began with a vibrant drinks reception in the atrium, complete with light bites and bold branding through digital signage and hanging banners. This set the tone with energy and visibility while remaining welcoming and informal.

Guests were then guided into the auditorium, where Clara Amfo hosted the awards alongside EE’s founders. The ceremony was designed to feel sharp, stylish, and celebratory, featuring theatrical stage dressing, dynamic lighting, and a streamlined programme of 12 awards and four films, all delivered in under an hour to keep pace and energy.

After the ceremony, the focus shifted to a seated two-course dinner, deliberately kept simple to build anticipation for the big reveal. When the final plates were cleared, the room transformed: a dramatic drape dropped to unveil the after-party. The space exploded into a fun fair wonderland, complete with dodgems, a pick-and-mix bus, and a 360° photo booth. Clara Amfo returned behind the decks, followed by a headline set from Ella Henderson, with an EE team DJ taking the night to its close.

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IMPACT

The reimagined awards struck exactly the right balance: the spotlight remained firmly on the winners, while the after-party exceeded expectations and delivered on EE’s vision of fun and energy. The immersive fun fair theme created surprise, delight, and shareable moments that ensured the night lived long in the memory. The branding integration reinforced EE’s identity without ever feeling corporate, setting a strong foundation for future Spotlight Awards and raising the bar for what the event could achieve year on year.

PERSPECTIVE

“Thank you so much to everyone for what was a phenomenal night with so many amazing people. I still don’t feel worthy enough to of been surrounded by such outstanding people. A truly humbling experience. I’m so very grateful.

Can you please pass on my thanks and appreciation to the film crew from myself and my Mam. She had a stroke a few years ago and has never fully regained her speech and was very nervous to be on camera. She told me this morning the camera crew were amazing to her, so kind and caring, so please pass this on to them all with my heartfelt thanks.

Once again, thank you for one of the best nights of my life. I’ll never forget it and the people around me that made it happen.”

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